Generally speaking, it all depends on the localizer(s).
Example(s): When MMV released Luminous Arc 2 in Japan, they released it with two pre-order bonuses: the Luminous Symphony CD and the artbook. Atlus U.S.A., on the other hand, made the A-spec release of the game come with the Luminous Symphony CD as a standard part of the packaging, while the artbook was the pre-order bonus.
When SEGA Japan released World Destruction, it came with a CD pre-order bonus, the Premium Soundtrack. However, when I PM'd Sega of America via YouTube, it will not come with the Premium Soundtrack as a pre-order bonus; they'll raffle it off either as a giveaway or in a contest. I am not making this up.
Note to self: do not move to Man Diego nor Man Jose.